With our Happy fingers firmly on the technology pulse, we felt it was time we had a Wikipedia prescence. Y'know, to let the unsuspecting public know what we're all about. We've had a squiz at some other lovely company examples such as Innocent Drinks and the Body Shop.
Why do it? Well, it's a great way to describe what Happy's all about: our business, ethics, company culture and charity work. Wikipedia is also incredibly popular and increasingly becoming the information seeker's tool of choice.
But what makes Wikipedia unique is its collaborative quality. It is a free and open resource that can be edited by anybody. True, it has to be fair and neutral but it's a far cry from a company's carefully controlled web site with the polished image they choose to project. Your Wiki page may contain scandals or controversies, such as Innocent's exploding smoothie scandal and any dodgy dealings you'd rather forget.
Perhaps it's the closest you'll get to the truth (or to real comedy if you stumble across some unchecked vandalised pages).
Wednesday, April 04, 2007
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