Tuesday, May 01, 2007

Monopoly, anyone?

With Google set to buy Doubleclick, the leading seller of online banner ads, there are allegations of unfair monopoly practices as they head to dominate the market for online advertising. (Incidentally, spending on online ads in the UK has just overtaken total newspaper-based advertising.)

It is said that, combined with its own adwords, this will give Google domination over 80% of online advertising. But the cries of foul play are coming from none other than Microsoft, you know, that little cornershop. Actually, Microsoft wanted to buy Doubleclick themselves but were outbid.

It's never quite as clearcut as you think, eh? On a less serious note, have you seen the broken Google? Someone send an ambulance!




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